The Chicago International Film Festival is the longest-running competitive film festival in the country, dating back to 1964. In recent years its popularity has waned, relative to similar festivals in North America. This this is not for lack of excellent programming or venues. It is the intention of this campaign to rejuventate interest in the power of film as an artistic medium, whereby driving audiences to festival screenings and events, creating the sort of groundswell interest that will help it to become among the nation's top festivals again.